ECOVACS(SH:603486) Sou Hu Wang·2025-09-06 00:43Core Viewpoint - The company Ecovacs Robotics has launched groundbreaking products at the 2025 IFA in Berlin, including the revolutionary Deebot X11 and the first-ever pool cleaning robot, ULTRAMARINE, marking a significant advancement in the smart cleaning industry and expanding its leadership in the home service robot sector [1][3]. Product Innovations - The Deebot X11 is the world's first rolling mop robot equipped with PowerBoost instant charging technology, allowing for continuous cleaning of up to 1,000 square meters without interruption [5][19]. - PowerBoost technology enables the robot to recharge 6% of its battery in just 3 minutes during cleaning breaks, redefining the charging logic in the industry [5][19]. - The Deebot X11 features upgraded OZMO ROLLER 2.0 technology and TruEdge 3.0 for enhanced cleaning precision and effectiveness, with a suction power of 3,800Pa and a rotation speed of 200 RPM [5][12]. Environmental and Economic Benefits - The Deebot X11 introduces the OmniCyclone base station with PureCyclone technology, eliminating the need for dust bags and potentially saving up to 2 million dust bags annually, thus providing both environmental and economic advantages [7][12]. AI Integration - The Deebot X11 is equipped with the new AI assistant AGENT YIKO, which combines traditional voice control with advanced language processing capabilities, enabling proactive cleaning and deep analysis of user habits [8][10]. Market Position and Strategy - Ecovacs has maintained its position as the leading brand in the Chinese vacuum robot market for ten consecutive years, driven by continuous innovation and consumer demand [12]. - The company has entered a strategic partnership with Bosch to develop the world's first fully embedded cleaning robot, aiming to enhance smart home experiences [12][13]. Expansion of Product Categories - The introduction of the ULTRAMARINE pool cleaning robot signifies Ecovacs' commitment to diversifying its product offerings in the service robot category, responding to consumer needs for improved cleaning efficiency and usability [12][13]. - The company also showcased its window cleaning robots, which have seen significant sales growth, with revenue surpassing 700 million RMB in 2024 [13]. Investment in R&D - Ecovacs plans to invest approximately 880 million RMB in R&D in 2024, reflecting a year-on-year increase of 7.3%, and has announced a 200 million RMB investment in a manufacturing project for core robot components [15].