Tsingtao Brewery(SH:600600) Yang Guang Wang·2025-09-06 01:45Core Insights - The "factory tour" trend has gained popularity during the summer, with many factories opening their doors to visitors and offering diverse educational programs [1][8] - The Qingdao Beer Museum reported record-breaking visitor numbers and ticket sales during the summer, indicating strong demand for immersive experiences [1][2] - Various private enterprises in Zhejiang are expanding their "factory tour" projects, providing hands-on experiences for students and families [2][3] Group 1: Popularity and Demand - The Qingdao Beer Museum experienced a significant increase in visitor numbers, with daily attendance reaching historical highs during the summer [1] - The "Golden Wonderful Night" program at the museum saw a 77% increase in visitor numbers compared to the previous year [2] - The agricultural technology company's oil processing facility in Zhejiang attracted many students eager to learn about traditional oil extraction methods [2][3] Group 2: Experience and Engagement - The "Elephant Community" woodworking workshop in Zhejiang offers creative courses that engage participants of all ages, utilizing leftover materials from furniture production [4] - The Guangzhou dairy farm reported a rise in visitor numbers, particularly among children aged 3 to 12, highlighting the appeal of interactive experiences [6][8] - Factory tours emphasize interaction and education, making them attractive to parents looking for engaging activities for their children [8] Group 3: Challenges and Opportunities - Despite the growth of "factory tours," challenges remain, including transportation issues and inadequate supporting facilities in suburban areas [8][9] - Experts suggest that factories need to balance production and tourism to enhance visitor experiences without disrupting operations [8][9] - Collaboration with tourism platforms and local governments is essential to improve accessibility and infrastructure for "factory tours" [9]