Group 1 - The core viewpoint is that young consumers, particularly those born in the 1990s and 2000s, are becoming the main force in the consumption market, with a significant increase in service consumption and diverse consumer demands [1][4][5] - The online shopping usage rates for the post-90s and post-00s generations have reached 95.1% and 88.5% respectively, indicating their dominance in digital consumption [4] - The number of young people aged 14-35 in China is approximately 400 million, which is expected to continuously release new consumption potential alongside new productive forces [5] Group 2 - From January to July this year, the national service retail sales increased by 5.2% year-on-year, reflecting a continuous rise in the proportion of service consumption [7] - The consumption pattern is evolving towards a balance between goods and service consumption, providing more momentum for the growth of service trade [9] - The sales of household appliances and audiovisual equipment under the "trade-in" program are projected to grow by 44.5% and 22.8% year-on-year from April 2024 to July 2025 [11] Group 3 - The sales of service robots have increased by 51.1% year-on-year, while the sales of new energy vehicles have surged by 81.7% [12] - The online retail sales of physical goods from January to July have grown by 6.3%, with an acceleration of 0.3 percentage points compared to the first half of the year [14] - New consumption models such as live-streaming sales are maturing, and sectors like the silver economy and first-release economy are rapidly developing, creating new growth points for consumption [15] Group 4 - The "China Purchase" trend is gaining momentum, with over 19 million foreign visitors entering China in the first half of this year, a year-on-year increase of 30% [17] - The number of tax refund stores has increased significantly, with tax refund sales rising by 95% year-on-year [18]
数读中国 一组数据看中国消费向“新”而行
Ren Min Wang·2025-09-06 02:01