Core Insights - EHB restaurant, founded by Luo Hao, son of the founder of Haolilai, is closing its doors after a brief operation period due to strategic adjustments [1][2] Company Overview - EHB restaurant specializes in high-end Nordic cuisine and was co-founded by Luo Hao and Michelin-starred chef Esben Holmboe Bang [2] - The restaurant opened on May 31, 2023, in a historically significant building in Shanghai, which has been recognized as an excellent historical building [2] - EHB quickly gained recognition, earning a Michelin star within a year of operation and achieving a high average spending of nearly 10,000 yuan per person [2] Market Dynamics - Despite initial success, the average spending at EHB has decreased to 2,035 yuan per person, indicating a shift in consumer behavior towards more value-oriented dining experiences [3] - The high-end dining sector in Shanghai has seen a surge in new openings during the post-pandemic recovery, but consumer preferences are shifting towards cost-effectiveness [3][4] - The closure of EHB reflects broader challenges in the high-end dining market, where even Michelin-starred establishments struggle to maintain customer interest amid changing economic conditions [4] Consumer Behavior - There is a growing trend among high-net-worth individuals to seek value for money, leading to a decline in frequent high-spending visits to luxury restaurants [3][4] - The evolving consumer demand indicates that high-end dining experiences must adapt to meet diverse preferences rather than relying solely on exclusivity and high prices [4]
好利来公子创立的EHB餐厅官宣闭店,曾人均消费近万元
Guan Cha Zhe Wang·2025-09-06 02:22