盒马邻里关停引关注，“鲜生+超盒算NB”双核驱动能否开启新篇？

Core Insights - Hema's neighborhood self-pickup stores will cease operations on October 4, 2023, as confirmed by user feedback and official notifications [1] - The self-pickup model, launched in 2021, relied on a "next-day delivery" service but has lost competitive advantage due to the rise of instant retail services offering 30-minute delivery [3] - Hema has been optimizing its retail layout, closing non-core businesses while focusing on Hema Fresh and Super Hema stores, which are expected to enhance operational efficiency [4][5] Company Strategy - Hema's neighborhood self-pickup stores initially operated in major cities but have gradually reduced their presence, ultimately retaining only the Shanghai market [4] - The company plans to add 100 Hema Fresh stores this year and is focusing on optimizing community scenarios for Super Hema [4] - CEO Yan Xiaolei emphasized the importance of concentrating resources on core business areas, with the closure of non-core operations being a strategic move to enhance focus [4] Financial Performance - Hema is projected to achieve a GMV exceeding 75 billion yuan from April 2024 to March 2025 and is expected to report its first annual adjusted EBITA profit [5] - Hema has surpassed Yonghui to rank third in the "2024 China Supermarket Top 100" list published by the China Chain Store & Franchise Association [5] - Strategic adjustments are believed to improve overall operational efficiency and align with industry development trends [5]