习酒高层带队调研多省市 七大举措助厂商稳市场

Core Insights - The core viewpoint of the article emphasizes the proactive measures taken by Xijiu Group to address the challenges in the liquor industry, particularly through deep market research and the implementation of seven comprehensive strategies to stabilize the market and strengthen the company's foundation during a period of industry adjustment [1][4]. Industry Context - The liquor industry is currently facing a "triple overlap" phase characterized by a policy adjustment period, a consumption structure transformation, and a deep adjustment in stock competition, leading to a significant contradiction between capacity growth and demand slowdown [4]. - The company asserts that the essence of the liquor industry remains unchanged, highlighting its long-standing cultural significance and the enduring demand for quality liquor as part of social interactions and daily life [4]. Strategic Measures - Xijiu Group has outlined seven specific measures aimed at addressing the core contradictions in the industry, forming a complete strategy that balances short-term stabilization with long-term foundation building [5]. 1. Confidence in Development: Marketing teams and distributors are encouraged to maintain confidence in the long-term development of the liquor industry and the strength of the Xijiu brand, using strategic determination to navigate market fluctuations [5]. 2. Market Penetration: The company emphasizes the importance of strengthening market fundamentals during downturns by optimizing product matrices and enhancing terminal store networks to improve consumer accessibility [6]. 3. Market Management: A shift from broad marketing strategies to more precise management is advocated, focusing on regional characteristics and utilizing data analytics for targeted marketing efforts [7]. 4. Market Regulation: Strengthening market order and enhancing regulatory measures are essential for maintaining a fair competitive environment [8]. 5. Collaborative Synergy: The company aims to deepen strategic cooperation with core distributors, establishing rapid response channels to address market demands and risks collaboratively [8]. 6. Quality and Innovation: Xijiu Group commits to maintaining high-quality standards while embracing market changes through innovative marketing strategies [9]. 7. Channel Integration: The focus is on integrating online and offline channels to enhance member management and improve consumer engagement [10]. Implementation and Collaboration - The company is actively working with distributors to implement these strategies, ensuring that the measures are translated into actionable steps at the local level [11]. - The collaborative approach taken by Xijiu Group highlights the importance of transforming distributors from mere policy executors to strategic partners, fostering confidence and aligning strategies with regional market realities [12].