桃李面包月饼广告引众怒，消费者不满删评拒道歉

Core Viewpoint - The controversy surrounding the advertising campaign of Taoli Bread Company highlights a disconnect between the company's marketing approach and consumer expectations, leading to negative consumer reactions and a decline in financial performance [2][6][10]. Financial Performance - In the first half of the year, Taoli Bread reported a revenue of 2.611 billion yuan, a decrease of 13.55% year-on-year [4][5]. - The net profit attributable to shareholders was 204 million yuan, down 29.70% compared to the previous year [4][5]. - The total profit for the period was 272 million yuan, reflecting a 27.00% decline from the same period last year [5]. Marketing and Consumer Reaction - The company's advertisement for the "Taoli Egg Mooncake" received backlash for its condescending tone, suggesting that consumers who dislike certain flavors lack life experience [2][6]. - Consumers expressed their dissatisfaction on social media, leading to a significant negative impact on the brand's image [6][7]. - Despite increasing advertising expenses to 42.96 million yuan, a 40% rise from the previous year, the company faced declining revenues and profits [8]. Brand Management Issues - The company's handling of the controversy, including deleting negative comments and failing to issue an apology, has been criticized as ineffective [7][10]. - Previous quality control issues, such as a product failing inspection, have compounded the negative perception of the brand [8].