Core Insights - The company achieved a revenue of 686 million yuan and a net profit of 32.95 million yuan, marking a turnaround from losses, with operating cash flow increasing by 71.2% year-on-year [1] - The integration of AI technology has significantly improved operational efficiency, with a 40% reduction in human intervention and a 93% accuracy rate in customer service [1] - The game "Kara Bichu" has seen a 9.9% increase in monthly active users and a substantial revenue growth of 74.8%, with both payment rate and average payment per active user rising by 23.2% and 59% respectively [1][12] Financial Performance - The mid-term financial report for 2025 shows a revenue of 686 million yuan and a net profit of 32.95 million yuan, indicating a successful turnaround [1] - Operating cash flow reached 57.86 million yuan, reflecting a year-on-year growth of 71.2% [1] AI Integration - The AI customer service system has been implemented across multiple platforms, achieving a 75% self-resolution rate for high-frequency issues and reducing human intervention by 40% [1] - R&D efficiency has improved by over 30%, enhancing code quality and game quality [1] Game Performance - "Kara Bichu" has experienced a 9.9% increase in monthly active users, with a revenue increase of 74.8% [1][12] - The game has also improved its Steam rating by 24% due to the implementation of the AI customer service system [1] Strategic Shift - The company has shifted its strategic focus from competitive gameplay to enhancing user experience and diversifying gameplay options [3][8] - The introduction of casual modes and features aimed at lowering the entry barrier for new players reflects this strategic pivot [5][8] Market Positioning - The company is positioning "Kara Bichu" to appeal to a broader audience, particularly younger players, by emphasizing its unique anime aesthetic and gameplay mechanics [2] - Collaborations with various organizations in Saudi Arabia have increased the game's global visibility [4] Future Outlook - The upcoming mobile version of "Kara Bichu" is anticipated to further enhance the company's market presence and user engagement [12] - The management's willingness to adapt and innovate suggests a proactive approach to capturing market opportunities [12]
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