Group 1 - Digital technology revitalizes traditional scenic spots in Beijing, integrating intangible cultural heritage to enhance cultural and creative consumption [1][5] - The "Dream Back to the Old Summer Palace" project uses digital technology to recreate the original appearance of the Old Summer Palace over a century ago, providing immersive experiences for visitors [3] - In the first half of this year, Beijing's cultural new economy enterprises achieved operating income of 880.8 billion yuan, a year-on-year increase of 15.9% [5] Group 2 - Major scenic spots and museums in Beijing are launching a variety of cultural and creative products based on precious cultural relics, which are well-received by tourists and consumers [5] - Some products incorporate intangible cultural heritage techniques, further enhancing their collectible value and driving the upgrade of premium cultural and creative consumption [5]
数字技术让传统景区焕发新活力 非遗技术打造文旅消费新场景
Yang Shi Wang·2025-09-06 04:08