“擦边”经济，线下生意真能靠它活？

Core Viewpoint - The article discusses the emerging trend of "fringe economy" in offline businesses, questioning whether this approach can sustain profitability and growth in the long term [1] Group 1: Definition and Characteristics - "Fringe economy" refers to businesses that blur the lines between traditional services and entertainment, such as employing muscular NPCs in amusement parks and male models as waitstaff [1] - This trend aims to attract customers through unique and eye-catching experiences, leveraging novelty to drive foot traffic [1] Group 2: Challenges and Issues - The article highlights that while the fringe economy may initially attract attention, it faces challenges such as sustainability and customer retention [1] - There are concerns about the long-term viability of relying on gimmicks to maintain customer interest and engagement [1] Group 3: Market Implications - The rise of the fringe economy could lead to increased competition among businesses seeking to differentiate themselves through unconventional methods [1] - Companies may need to balance novelty with quality service to ensure customer satisfaction and loyalty in a rapidly changing market [1]