观星游升温 “观星+”模式点亮星空经济 探索文旅消费新场景

Core Viewpoint - The rise of stargazing tourism is enriching nighttime experiences and expanding new scenarios for cultural and tourism consumption across various regions in China [1][6]. Group 1: Industry Growth - Stargazing tourism is increasingly popular in multiple locations, combining astronomical education with leisure activities [1][6]. - The average altitude of over 5200 meters in places like Tibet's Shigatse makes it an ideal location for stargazing, being referred to as "the place closest to the starry sky" [3]. Group 2: Visitor Experience - In Beijing's Yanqing District, visitors can observe Saturn's rings through professional telescopes, enhancing their stargazing experience with knowledgeable guides [5]. - During the peak of the meteor shower in August, stargazing-themed hotels experienced a booking surge, with some areas seeing a 47% increase compared to July, and certain locations having daily bookings rise over 300% from normal levels [5]. Group 3: Economic Impact - The "stargazing +" model is emerging, integrating stargazing with education, photography, accommodation, and cultural creativity, thus creating diverse consumption growth points [7]. - In Ningxia's Haba Lake Ecological Tourism Area, the combination of professional stargazing equipment, nearly 300 clear nights a year, and low light pollution attracts numerous educational groups and tourists [11]. Group 4: Innovative Offerings - Haba Lake has developed a professional observatory and stargazing camping site, hosting events like stargazing photography competitions and immersive experiences such as "stargazing concerts" and "stargazing dinners" [11]. - The improvement of stargazing conditions has led to increased photography opportunities, with photographers gaining additional income from their work showcased on online platforms [9].