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“旅游+演艺”持续火爆!消费链条多线延展,演唱会激活城市旅游→
Sou Hu Cai Jing·2025-09-06 08:09

Group 1 - The trend of combining travel with live performances is emerging in the tourism market, leading to increased consumption in related sectors such as accommodation and dining as concert and event attendance remains high in the autumn season [1] - In Hangzhou, the "live streaming stage" at Qiandao Lake attracted over 4.8 million viewers, significantly boosting local consumption both online and offline, with the "tourism + live streaming" model implemented in over 2,000 locations across more than 200 cities nationwide [3] - The integration of tourism and cultural industries is transforming traditional sightseeing into overnight stays, as visitors now extend their trips to enjoy evening performances, enhancing the overall tourism experience [5] Group 2 - A recent popular concert in Dalian has become a new growth point for local consumption, with fans not only attending the concert but also visiting city attractions and enjoying local cuisine, resulting in a significant increase in foot traffic for hotels and businesses [6] - In the first half of the year, Fujian province hosted 28,000 commercial performances, attracting 4.75 million attendees and generating revenue of 1.54 billion yuan; Guangxi held 29 large-scale performances with over 5,000 attendees, earning 439 million yuan in ticket sales and driving over 3 billion yuan in related consumption [6]