Apple(US:AAPL) Huan Qiu Wang Zi Xun·2025-09-06 08:27Group 1 - Apple TV+ has achieved record-breaking viewership with the release of films like "Wolf" and "Canyon," which set new platform records for movie premieres [1][4] - The film "F1" became the highest-grossing film of the summer globally, contributing to a 38% year-over-year increase in new subscriptions for Apple TV+ [1] - Apple has committed to a content budget of approximately $8 billion for 2025, with 55% allocated to film production, a significant increase from 30% in 2022 [4] Group 2 - The company's "original-first" strategy, supported by its cash reserves, is beginning to yield returns [4] - Apple TV+ subscription remains at $12.99 per month, with no price increase for the past 12 months [4] - The service business reported revenue of $28.4 billion for the third fiscal quarter of 2025, reflecting a 19% year-over-year growth [4]