生成式AI应用破解跨境电商本地化翻译难题：1个月上线，翻译成本减少40%

Core Insights - TVCMALL is enhancing its platform by implementing AI-driven solutions to improve translation and content generation processes, aiming to provide a better customer experience and expand its international market reach [1][3]. Group 1: Solutions Implemented - Optimization of multi-language product translation processes using Amazon Bedrock and Anthropic Claude 3.5, achieving real-time translation and batch processing with a significant reduction in costs [1]. - Improvement in product information aggregation and content generation efficiency through automated extraction from various formats, allowing for quicker product listings [2]. - Application of multi-modal AI for image content processing, which reduces repetitive tasks and enhances content generation efficiency [2]. Group 2: Achievements - The company completed the AI-driven product translation solution within one month, significantly improving product listing speed from weekly to 1-2 days, with a 30% increase in efficiency [3]. - Enhanced multi-language experience leading to increased customer satisfaction, with product descriptions tailored to local consumer reading habits [3]. - Achieved a 40% reduction in translation costs and improved content production efficiency by minimizing reliance on manual translation processes [3]. Group 3: Challenges Addressed - Previous reliance on traditional translation methods resulted in slow product listing speeds and high labor costs [4]. - Traditional translation services often lacked quality and cultural relevance, necessitating manual corrections before product launch [4]. - The diversity of data sources for product information created challenges in standardization and extraction, which the company aims to resolve through generative AI technology [4].