YUM CHINA(US:YUMC) Xin Lang Ke Ji·2025-09-06 08:52Core Viewpoint - The pricing discrepancy between iced and hot soy milk at KFC has sparked widespread consumer debate, with many questioning the rationale behind the higher price for iced soy milk, leading to complaints and even product withdrawals in some locations [1][4][5]. Pricing Discrepancy - KFC has maintained that iced soy milk is priced higher than hot soy milk due to a difference in cup size and capacity, with iced soy milk being approximately 1/4 larger [3][4]. - Industry analysts suggest that the higher cost for iced drinks is justified by the increased energy consumption for refrigeration and the complexity of the ice-making process [4]. Customer Complaints - KFC has faced a significant number of customer complaints, totaling over 20,000, primarily related to food quality, service issues, and after-sales support [5]. - Specific complaints include the presence of foreign objects in food, unresponsive customer service, and complicated refund processes, indicating a gap between service quality and consumer expectations [5]. Sales Performance - KFC remains a crucial revenue source for Yum China, contributing approximately 70% of its total revenue. In the first half of 2025, KFC's sales grew by 4% year-on-year, with total revenue reaching $43.42 billion [6][7]. - The growth in sales is largely attributed to the expansion of store locations rather than organic growth, with KFC's store count reaching 12,238 by mid-2025 [7]. Store Expansion and New Ventures - KFC is accelerating its store expansion, with a net addition of 295 stores in the second quarter of 2025 and a significant increase in franchise stores, which accounted for 39% of new openings [7]. - The company is also diversifying its offerings by launching new sub-brands, such as "Fried Chicken Brothers," indicating a strategic move to capture more market segments [8].