蚂蚁基金、腾安基金等，火速发声！

Core Viewpoint - The new regulations on fund sales fees by the China Securities Regulatory Commission (CSRC) aim to significantly reduce costs for investors and shift the focus of the public fund industry from scale to investor returns, marking the third phase of fee reform in the industry [1][3]. Summary by Sections Fee Reduction Impact - The new regulations will lower the sales service fee cap for equity and mixed funds from 0.6% to 0.4% per year, for index and bond funds from 0.4% to 0.2% per year, and for money market funds from 0.25% to 0.15% per year [3]. - It is estimated that the overall annual savings for investors will exceed 50 billion yuan due to these fee reductions [1]. Industry Response - Major fund sales institutions, including Tencent's Teng'an Fund and Ant Group's Ant Fund, have expressed strong support for the new regulations, emphasizing a shift towards prioritizing investor interests [1][6]. - The new regulations are seen as a part of a broader initiative to promote high-quality development in the public fund industry [6]. Long-term Industry Transformation - Experts believe that the fee reform will drive the public fund industry to transition from a scale-driven profit model to a performance-driven value model, enhancing market-oriented assessment and fee mechanisms [3][10]. - The reform is expected to lead to a significant transformation in the revenue model of sales institutions, moving from reliance on transaction commissions to a focus on asset management and advisory service fees [9]. Investor Benefits - The reduction in fees is anticipated to lower passive investment and transaction costs for investors, improve their investment experience, and potentially increase their willingness to invest in equity public funds [4][10]. - The reforms are expected to enhance investor protection and improve overall investment returns, contributing to the stability and growth of the A-share market [4]. Future Outlook - The shift towards a "buyer advisory" model is expected to create opportunities for third-party internet sales platforms, which can offer diversified products and advanced technological solutions to meet investor needs [9][10]. - The emphasis on quality service and investor education is likely to become more pronounced, as firms adapt to the new regulatory environment and strive to enhance client satisfaction [10].