Core Insights - The trend of "off-peak travel" is emerging as a new highlight in the local tourism market, particularly favored by elderly consumers who have more flexible schedules [1][3] - Travel agencies in Shanghai are experiencing an increase in customer footfall and inquiries, with over 70% of customers being from the "silver-haired" demographic [3] Group 1: Market Trends - Off-peak travel is becoming increasingly popular, especially among retirees and older adults [1][3] - The number of orders for "silver-haired travel" has increased by nearly 20% compared to the same period last year [3] Group 2: Pricing and Packages - A specific travel package to Xinjiang for 10 days, including round-trip flights and five-star accommodations, costs less than 10,000 yuan, which is significantly cheaper than the 14,000 yuan price during the peak summer season [3]
暑期旅游高峰过后“银发族”错峰游接续 旅游市场新热点不断涌现
Yang Shi Wang·2025-09-06 10:28