CHANGAN AUTOMOBILE-B(SZ:000625) Jing Ji Guan Cha Bao·2025-09-06 12:40Core Viewpoint - Changan's new model, the Qiyuan A06, is positioned as a mid-size sedan targeting the luxury market, specifically competing with Maybach, emphasizing four key features: space, intelligence, comfort, and safety [2][4]. Group 1: Space and Comfort - The Qiyuan A06 boasts a 90% usable space rate and a total interior volume of 2168L, with a front trunk capacity of 108L and a combined trunk volume of 764L [2]. - The rear seating area offers superior headroom and width compared to Maybach, with measurements of 975mm and 500mm respectively [2]. - It features four-season zero-pressure electric massage seats with 28 massage modes, and the rear seats can recline up to 145°, surpassing Maybach by 11.5° [4]. Group 2: Technology and Performance - As the first pure electric sedan on the SDA platform, the Qiyuan A06 utilizes a "central + regional" electronic architecture, equipped with Infineon's TC399 chip [5]. - The vehicle includes advanced AI cockpit features and a Horizon J6M intelligent driving chip, along with laser radar for enhanced driving capabilities [5]. - The A06 offers both range-extended and pure electric versions, with a pure electric range of 630km and an energy consumption of 11.3 kWh per 100km [5]. Group 3: Market Position and Pricing - The Qiyuan A06 is expected to drive sales volume, while the upcoming Qiyuan A07 will target the BYD Han with a price range of 130,000 to 150,000 yuan, potentially making the A06 available at around 120,000 yuan [7]. - Currently, the main sales driver for Changan Qiyuan is the micro electric vehicle, Changan Lumin, with other models like A05, Q05, and E07 seeing limited sales [7]. - The A06's design innovations have improved space utilization by over 10%, although the high integration may lead to increased maintenance costs, with replacement parts for the A07's lighting system costing up to 7,000 yuan [7].