当代年轻人情绪消费月均900元，近1/5愿豪掷超2000元

Core Insights - The rise of plush toys like Jellycat and Labubu reflects a growing trend in emotional consumption among Generation Z, with significant increases in related social media engagement and search volume [1] - Emotional value is recognized as a psychological necessity for over 90% of young people, with a majority indicating that it helps alleviate stress and anxiety [1][2] - Nearly 60% of young consumers are willing to spend on emotional value, with a notable increase in those prioritizing "value for emotional experience" in their purchasing decisions [1] Emotional Consumption Trends - 90% of young people have engaged in emotional spending, with 40% identified as frequent consumers [2] - The average monthly expenditure on emotional consumption is 949 yuan, with nearly 20% willing to spend over 2000 yuan monthly for happiness [2] - There is a rising expectation for emotional value in purchases, with over 70% of youth feeling that the threshold for obtaining emotional satisfaction through consumption is increasing [2] Gender Differences in Emotional Spending - Motivations for spending on emotional value differ by gender, with women more inclined towards self-reward and premium purchases, while men seek recognition and a sense of identity [2]