2 1 Shi Ji Jing Ji Bao Dao·2025-09-06 13:01Group 1: Consumer Trust and Brand Management - The trust and affection of consumers are invaluable market resources for consumer-facing companies, reflecting their brand building and emergency strategies [1] - The increasing integration of consumer brands with operational processes highlights the importance of effective management in response to public events and shifts in public opinion [1] - A quantitative scoring mechanism has been developed to evaluate companies' responses to public sentiment, focusing on management, response, event handling, and brand impact [1] Group 2: Incident Analysis - La Roche-Posay - La Roche-Posay's thermal water spray was criticized on social media for being perceived as overpriced, with claims that its only ingredient is water [2][3] - The company responded by clarifying that the water is not ordinary but sourced from a natural thermal spring in France, processed to retain minerals, and that the pricing reflects production costs [3] - The controversy reflects a broader trend of consumers valuing ingredient transparency and rationality in the cosmetics market, with La Roche-Posay's pricing being significantly higher than competitors [3][4] Group 3: Incident Analysis - Sam's Club - A product sold at Sam's Club faced scrutiny for inconsistent packaging labels, leading to a formal investigation by local market regulators [6][7] - Walmart, the parent company, emphasized its commitment to compliance and stated that the product's labeling had passed local regulatory checks [7] - The incident highlights a failure in management practices and a disregard for consumer rights, potentially damaging the brand's image and trust [8]