国办发文促体育消费，“体育大省”广东迎低空运动新机遇

Core Viewpoint - The State Council has issued an opinion to release the potential of sports consumption and promote high-quality development of the sports industry through 20 specific measures, highlighting the growing importance of sports consumption as a new growth point for the economy [1][3]. Group 1: Sports Consumption Growth - Sports consumption has become a key area for fostering new economic growth, with retail sales of sports and entertainment goods increasing by 22.2% year-on-year in the first half of this year [1]. - Phenomenal consumption events like "Su Super" and "Village BA" demonstrate the immense potential of sports consumption [1]. - The government is focusing on outdoor sports, ice and snow sports, and event economics to stimulate the sports industry, while also integrating new development directions such as low-altitude economy and data elements [1][3]. Group 2: Low-altitude Economy and Sports - The low-altitude economy is projected to reach a market size of 1.5 trillion yuan by 2025 and 3.5 trillion yuan by 2035, with the paragliding industry already surpassing 1 billion yuan in 2021 [3][4]. - The opinion encourages the development of low-altitude sports, including events like aviation model sports and simulated flying, to promote low-altitude sports consumption [3][4]. - The integration of low-altitude sports with public service facilities and equipment manufacturing is expected to create significant economic and investment opportunities [4]. Group 3: Digitalization in Sports - The opinion emphasizes the importance of integrating digital technology with sports consumption, fostering new models of intelligent, customized, and experiential sports consumption [6]. - Digital sports are anticipated to surpass traditional consumption patterns, with innovations like "sports delivery" gaining popularity among consumers [6]. - The policy aims to enhance the digitalization of sports products and services through the application of big data and artificial intelligence [6][7]. Group 4: Guangdong's Sports Industry - Guangdong, as a major sports province, has a sports industry worth over 730 billion yuan, accounting for one-fifth of the national total [8]. - The opinion supports the growth of sports enterprises and encourages private investment in the sports industry, providing clear policy incentives for growth [8][9]. - The province is advised to leverage its manufacturing and information technology strengths to upgrade the sports goods manufacturing sector and enhance the sports service industry [9]. Group 5: Event Economy and Regional Development - High-level sports events are crucial for expanding sports consumption and stimulating regional market vitality [12]. - The upcoming 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, presents a significant opportunity for regional sports industry development [12]. - The government encourages localities to enrich event activities and expand consumption scenarios to maximize the economic impact of sports events [12].