线下线上融合促消费 一轻食品集团工会在京开展嘉年华活动

Group 1 - The event organized by the labor union of the Beijing Light Food Group on September 6 aimed to enhance employee welfare and stimulate consumption through a carnival that integrated various brand resources [1][3] - The carnival featured products from multiple brands, including Yi Li fruit bread, vitamin bread, and Beibingyang soda, creating an immersive consumer experience with interactive zones [1] - The event utilized a combination of online and offline strategies, focusing on electronic consumption vouchers to promote spending and improve employee benefits through digital means [3] Group 2 - The electronic consumption vouchers were distributed via the union's own digital platform, Jingqing Youxuan, allowing employees to easily access and redeem them [3] - The vouchers support both offline store transactions and online shopping, streamlining the traditional welfare distribution process and offering employees more flexible and diverse consumption options [3]