Core Insights - Industry experts predict that sales of new energy vehicles (NEVs) in rural areas will exceed 4 million units by 2025, indicating a significant growth opportunity in this market [1] Industry Overview - Compared to traditional fuel vehicles, NEVs have lower operating costs, and rural models offer higher safety and better after-sales support, catering to the actual needs of rural consumers [1] - The penetration rate of NEVs in first- and second-tier cities is nearing 50%, making the rural market a new growth point for the automotive industry [1] Market Dynamics - The ongoing NEV promotion activities in rural areas are expected to stimulate consumption potential, benefiting the entire automotive supply chain, including vehicle manufacturing, parts, and maintenance [1] - The variety of models available has increased, providing consumers with more choices that are better suited to rural needs, such as improved performance and larger cargo space [1] Policy and Support - The initiative includes a coordinated approach involving production, sales, finance, charging, and after-sales services, offering integrated promotional schemes like "purchase discounts + energy support + service guarantees" to address rural consumers' concerns about vehicle ownership [1] - Collaborative efforts are anticipated to accelerate the transition of rural NEVs from "policy-driven" to "supply-demand matching," leading to a greater presence of NEVs in rural areas [1]
从“政策引导”走向“供需适配”(快评)
Ren Min Ri Bao·2025-09-06 21:54