“短视频+直播”受青年热捧

Group 1 - The short video and live streaming content are increasingly attracting young users, with the number of creators with over 10,000 followers doubling year-on-year and the number of professional streamers increasing by 8% [1] - Young users are not just consumers of content but also initiators of creation and co-builders of the community, engaging in UGC (User Generated Content) and resonating with social trends [1] - Areas of interest for young users include everyday life, intangible cultural heritage, and agricultural technology, with notable creators gaining popularity in these fields [1] Group 2 - AI-themed content on the platform has seen a significant increase, with playback volume growing by 321% compared to six months ago [2] - The expression of users regarding lifestyle has shifted towards more niche and long-tail segments, moving away from general topics to more specific scenarios [2]