丨2025年11月17日—11月23日丨#电商零售 NO.1字节将中国电商、生活服务、中国广告工程技术团队整合为"中国交易与广告"部门 11月18日消息，为了加强广告与交易业务(即电商、生活服务)的研发建设，进一步提升研发效率，字节 跳动将中国电商、生活服务、中国广告的工程技术团队整合为"产品研发与工程架构—中国交易与广 告"部门。 点评：字节跳动的这一整合或有助于其在电商和生活服务领域提升竞争力。通过整合工程技术团队，字 节能够更好地协调资源，加速产品研发和技术创新，提升用户体验。此外，这一整合也显示了字节跳动 在广告和交易业务上的战略布局。 NO.2拼多多三季度营收近1083亿元 11月18日，拼多多发布2025年第三季度财报，财报显示，拼多多三季度实现营收1082.8亿元，同比增长 9%；归母净利润为293.3亿元，同比增长17%。其中，来自在线营销服务及其他业务的收入为533.5亿 元，同比增长8%；交易服务收入为549.3亿元，同比增长10%。 点评：拼多多三季度营收增速放缓至近年最低水平，管理层释放明确信号，将压缩利润投入平台生态， 预示公司短期盈利能力可能承压，但意在强化"长期价值"。 NO.3 ...

证券研究报告|投资策略周报 [Table_Date] 2025 年 11 月 23 日 [Table_Title] 抖音电商 1-10 月 GMV 同比增速超 30%，中国澳门特区政府估算 2026 年赌收为 2360 亿澳门元 抖音本地生活服务业务在今年同样大幅增长，1-10 月 同比增速接近 60%，全年 GTV 预计将超 8000 亿元。 据《晚点 LatePost》，美团 2024 年的到店 GTV 为 1 万亿元左右，今年二、三季度受外卖大战等影响，增 速有所放缓。 在抖音电商板块，字节跳动高层在集团今年上半年的 全员会上，提出抖音电商当前阶段的新战略：耐用消 费品（包括家电、消费电子产品）实现市场份额突 破；通过优化流量分配机制，提升结算 GMV。 在本地生活板块，抖音到店业务份额不断增长，生活 服务靠用户主动搜索带来的下单率，约是刷短视频直 接下单的 10 倍；目前用户通过搜索后下单创造的 GMV 在抖音生活服务整体 GMV 中的占比已超过 50%。 ► 中国澳门特区政府发布《2026 年财政年度预算 案》法案，估算 2026 年博彩毛收入为 2360 亿元 11 月 18 日，中国澳门特区政府 ...

记者丨王俊 章驰 编辑丨肖潇 一批平台即将成为你的个人信息"守门人"。 11月22日，国家互联网信息办公室、公安部发布《大型网络平台个人信息保护规定（征求意见稿）》（以下简称"征求 意见稿"），明确了对大型网络平台的认定标准，以及应履行的个人信息保护义务。 根据征求意见稿， 除却阿里、腾讯、蚂蚁、字节跳动、百度、微博、小红书等互联网平台，DeepSeek、MiniMax、 Kimi等迅速增长的AI公司，以及OPPO、vivo、荣耀等智能终端厂商，不少用户规模也满足征求意见稿中的"用户超5 千万或月活超1千万"等条件，同样可能进入大型网络平台的序列。 "能力越大、责任越大"，这一原则贯穿了数字经济监管始终。该征求意见稿与9月份发布的《大型网络平台设立个人信 息保护监督委员会规定》一脉相承，均可被视为个人信息保护法第58条"守门人条款"以及《网络数据安全管理条例》 对大型平台规定的配套文件。 配套文件的规定，待正式版本发布后，将对上述平台的个人信息保护合规带来重要影响。 A I新贵进入大型平台监管射程？ 4年前，个人信息保护法正式实施。其中第58条创设了"守门人"制度：对于提供重要互联网平台服务、拥有巨大用户数 ...

证券研究报告·海外公司点评·软件服务(HS) 快手-W（01024.HK） 2025Q3 业绩点评：业绩超预期，期待 AI 提 高平台变现效率 买入（维持） | Table_EPS] [盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 113,470 | 126,898 | 142,122 | 155,045 | 167,072 | | 同比（%） | 20.48 | 11.83 | 12.00 | 9.09 | 7.76 | | 归母净利润（百万元） | 6,396 | 15,335 | 18,052 | 20,015 | 22,099 | | 同比（%） | 146.72 | 139.76 | 17.72 | 10.87 | 10.41 | | Non-IFRS 净利润（百万元） | 10,271 | 17,716 | 20,552 | 22,935 | 25,246 | | 同比（%） | - | 72.49 | 16.01 | 11.60 | 10 ...

Investment Rating - The investment rating for the company is "Outperform the Market" [5][33] Core Insights - The company's revenue for Q3 2025 reached 35.6 billion RMB, representing a year-on-year growth of 14% and a quarter-on-quarter increase of 1%. Adjusted net profit was 4.99 billion RMB, up 26% year-on-year [10][4] - The company is focusing on AI to drive growth in its core business, with significant advancements in its AI video product, Keling, which achieved quarterly revenue exceeding 300 million RMB [4][32] - The company has improved its gross margin to 55.1%, primarily due to enhanced server efficiency and reduced content costs [10][4] Financial Performance - Q3 2025 revenue breakdown: Domestic revenue was 34.4 billion RMB (up 15% YoY), while overseas revenue was 1.15 billion RMB (down 13% YoY) [10][4] - The adjusted profit margin for Q3 2025 was 14.0%, reflecting a year-on-year increase of 1.3 percentage points [10][4] - Research and development expenses for Q3 2025 were 3.7 billion RMB, an 18% increase year-on-year [10][4] User Engagement Metrics - The total monthly active users (MAU) for Q3 2025 was 731 million, a 2% increase year-on-year, while daily active users (DAU) reached 416 million, also up 2% year-on-year [2][17] - The average daily usage time per user was 134 minutes, reflecting a 1% increase year-on-year [2][17] Commercialization Efforts - E-commerce gross merchandise volume (GMV) grew by 15% year-on-year, with revenue from live e-commerce increasing by 41% [3][23] - Advertising revenue for Q3 2025 was 20.1 billion RMB, up 14% year-on-year, driven by advancements in AI technology [3][28] - Live streaming revenue reached 9.6 billion RMB, showing a 3% year-on-year increase [3][28] Future Outlook - The company has raised its revenue forecast for Keling to 1 billion RMB for the year, driven by successful AI advancements [4][32] - The adjusted profit projections for 2025-2027 are 20.7 billion RMB, 23.5 billion RMB, and 26.6 billion RMB respectively [4][33]

（原标题：两部门拟明确"守门人"认定标准，AI新贵们也入围了？） 21世纪经济报道记者 王俊 章驰 一批平台即将成为你的个人信息"守门人"。 11月22日，国家互联网信息办公室、公安部发布《大型网络平台个人信息保护规定（征求意见稿）》（以下简称"征求意见稿"），明确了对大型 网络平台的认定标准，以及应履行的个人信息保护义务。 根据征求意见稿，除却阿里、腾讯、蚂蚁、字节跳动、百度、微博、小红书等互联网平台，DeepSeek、MiniMax、Kimi等迅速增长的AI公司，以 及OPPO、vivo、荣耀等智能终端厂商，不少用户规模也满足征求意见稿中的"用户超5千万或月活超1千万"等条件，同样可能进入大型网络平台 的序列。 "能力越大、责任越大"，这一原则贯穿了数字经济监管始终。该征求意见稿与9月份发布的《大型网络平台设立个人信息保护监督委员会规定》一 脉相承，均可被视为个人信息保护法第58条"守门人条款"以及《网络数据安全管理条例》对大型平台规定的配套文件。 配套文件的规定，待正式版本发布后，将对上述平台的个人信息保护合规带来重要影响。 AI新贵进入大型平台监管射程？ 4年前，个人信息保护法正式实施。其中第58条创 ...

2025 年 11 月 23 日 公司研究 评级：买入(维持) 研究所： 证券分析师： 陈梦竹 S0350521090003 chenmz@ghzq.com.cn 证券分析师： 尹芮 S0350522110001 yinr@ghzq.com.cn [Table_Title] AI 赋能带动主业表现稳健，可灵贡献环比继续 提升 ——快手-W（1024.HK）2025Q3 财报点评 最近一年走势 | 相对恒生指数表现 | | | 2025/11/21 | | --- | --- | --- | --- | | 表现 | 1M | 3M | 12M | | 快手-W | -15.3% | -10.2% | 38.8% | | 恒生指数 | -3.1% | 0.5% | 28.7% | | 市场数据 | | | 2025/11/21 | | 当前价格（港元） | | | 64.00 | | 52 周价格区间（港元） | | | 38.15-92.60 | | 总市值（百万港元） | | | 276,698.48 | | 流通市值（百万港元） | | | 276,698.48 | | 总股本（万股） | | | 432 ...

Investment Rating - The industry rating is "Recommended" [4] Core Insights & Investment Recommendations - Unity and Epic Games announced a strategic partnership to create an open and interoperable ecosystem for game engines, allowing developers to publish Unity games on the Fortnite platform with over 500 million registered accounts, enhancing user reach and commercialization efficiency [2][21] - NVIDIA's quarterly performance exceeded expectations, with data center revenue growing by 289% year-on-year, reflecting strong demand for AI infrastructure [3][22] - The report suggests focusing on investment opportunities in leading internet companies in Hong Kong, the gaming industry, and the film and cultural tourism sectors, driven by consumption policies and technological empowerment [3][22] Sub-industry Data Film Industry - The top three films by box office this week are "Demon Slayer: Infinity Castle" with 134.67 million yuan (42.9% market share), "Wild Era" with 75.67 million yuan (24.1%), and "Now You See Me 3" with 55.44 million yuan (17.7%) [23][24] Gaming Industry - The top three iOS games by revenue are "Teamfight Tactics," "Dungeon & Fighter: Origin," and "Honor of Kings," while the top three Android games are "Heart Town," "Sword and Magic Legend," and "My Leisure Time" [25] TV Series Industry - The top three TV series by broadcasting index are "Tang Dynasty Ghost Stories: Chang'an," "Four Happiness," and "Phoenix Platform," with indices of 85.5, 82.4, and 81.8 respectively [26][27] Variety Shows & Animation - The top variety show is "Now Departing Season 3" with a broadcasting index of 82.4, followed by "Wonderful Night Season 2" and "Flowers and Youth Together" [28][29] - The top three animated shows by viewership index are "Xian Ni" with 212.8, "Happy Hammer" with 191.6, and "Swallowing the Starry Sky" with 187.2 [30]

Core Insights - The company achieved steady revenue growth, with Q3 2025 revenue reaching 35.6 billion yuan, a year-on-year increase of 14%, and net profit of 4.49 billion yuan, up 37% year-on-year [1] - The integration of AI technology is enhancing the core business and accelerating the commercialization of its products, leading to a maintained "buy" rating [1][2] Financial Performance - Q3 2025 revenue was 35.6 billion yuan, with adjusted net profit at 4.99 billion yuan, reflecting a 26% year-on-year increase [1] - Online marketing service revenue reached 20.1 billion yuan, up 14% year-on-year, driven by continuous upgrades in marketing products using AI technology [1] - Gross margin for Q3 2025 was 54.7%, with net profit margin increasing by 2.1 percentage points to 12.6% [1] AI Technology and Innovation - The company has upgraded its online marketing products with the launch of the OneRec generative recommendation model and the G4RL bidding model, contributing to a 4-5% increase in online marketing service revenue [2] - The AI-driven features, such as the UAX automated advertising system, have achieved over 70% penetration in external circulation [2] - The launch of the AI-powered gift customization feature in live streaming resulted in over 100,000 paid gifts sent on the first day [2] E-commerce Growth - The company reported a Q3 2025 GMV of 385 billion yuan, a 15% year-on-year increase, supported by a growing user base and enhanced product offerings [3] - Daily active users (DAU) and monthly active users (MAU) reached new highs of 416 million and 731 million, respectively, with average daily usage time of 134.1 minutes [3] - The company continues to attract merchants and enhance product variety, which is expected to sustain high growth in e-commerce GMV and revenue [3]

Core Viewpoint - The company maintains a stable core business, with AI empowering advertising and e-commerce to accelerate growth in the second half of the year, leading to an upward revision of revenue forecasts for 2025-2027 and a target price of HKD 102.81, maintaining a "Buy" rating [1] E-commerce Performance - Q3 e-commerce revenue exceeded expectations, with a year-on-year growth of 21%, surpassing the previous forecast of 16%, driven by value-added services such as influencer distribution and marketing management [1] - The company anticipates a Q4 e-commerce GMV growth of 13%, with commission and internal advertising revenue expected to grow by 17% and 13% respectively [1] Advertising Growth - Domestic advertising growth remains robust, with AI support expected to sustain long-term growth; Q1-Q4 year-on-year growth rates are projected at 6%, 12%, 16%, and 14% respectively, with a 15% increase in the second half of the year [1] - The company reported a positive outlook on AI empowerment, estimating that OneRec contributed approximately 4%-5% to Q3 revenue [1] Financial Projections - The company has raised its full-year revenue guidance for Q3 to over USD 300 million, with an annual target of USD 1.4 billion, indicating stable Q4 revenue driven by price reductions [2] - Adjusted net profit forecasts for 2025-2027 are projected at CNY 204 billion, 225 billion, and 259 billion respectively, reflecting an upward revision for 2025 and a slight downward adjustment for 2026 due to increased investments in AI and core business [2][3] Valuation - Using a PE valuation method, the company is assigned an 18x PE for 2026, resulting in a reasonable value of CNY 404.8 billion, equivalent to HKD 444.5 billion, with a target price of HKD 102.81 per share, maintaining a "Buy" rating [3]