直击深圳楼市新政：房企酝酿收回折扣，楼盘来访量有所提升

Core Viewpoint - Shenzhen's real estate policy has been adjusted, allowing for more flexible purchasing conditions for both residents and non-residents, which is expected to stimulate market activity and improve buyer sentiment [1][5]. Policy Adjustments - The new policy, effective from September 6, 2023, removes certain areas from the core purchase restriction zones, allowing residents and eligible non-residents to purchase unlimited properties in specified districts [1]. - Non-residents are now limited to purchasing two properties, while previously they could only buy one [1]. - The purchasing qualifications for enterprises have also been relaxed, with fewer restrictions in most areas [1]. Market Response - Following the announcement, there was an immediate increase in property viewings and sales activity, with reports of multiple transactions occurring shortly after the policy change [2][4]. - Real estate agents and developers quickly adapted to the new regulations, with some properties reporting a significant uptick in client interest [4]. Financial Implications - The new policy adjusts the interest rates for both first and second homes to 3.05%, down from 3.45% for second homes, potentially saving buyers significant amounts in interest payments [3]. - For a property priced at 8 million yuan with a 30-year loan, buyers could save approximately 510,000 yuan in total interest [3]. Market Outlook - The policy is seen as a catalyst for short-term market improvement, with expectations of increased transactions as buyer confidence grows [5][7]. - Despite the positive sentiment, some industry professionals remain cautious, noting that the overall market environment may not lead to drastic fluctuations in prices [6][7]. Current Market Conditions - Prior to the policy change, the Shenzhen real estate market was experiencing a downturn, with significant declines in both new and second-hand property transactions in August 2023 [6]. - The new policy aims to enhance market confidence and stimulate demand, particularly in non-core areas, while maintaining some restrictions in core districts to prevent speculation [7].