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重要“大考”落地 蚂蚁基金、腾安基金火速发声
Sou Hu Cai Jing·2025-09-07 02:31

Core Viewpoint - The new regulations on fund sales fees by the China Securities Regulatory Commission (CSRC) aim to significantly reduce costs for investors and shift the focus of the public fund industry from scale to investor returns, marking the third phase of fee reform [1][2]. Group 1: Fee Reduction Details - The new regulations lower the maximum sales service fee for equity and mixed funds from 0.6% to 0.4% per year, for index and bond funds from 0.4% to 0.2% per year, and for money market funds from 0.25% to 0.15% per year [2]. - It is estimated that the overall annual savings for investors will exceed 50 billion yuan due to these fee reductions [1]. Group 2: Impact on the Fund Industry - The reform is expected to drive the public fund industry towards a performance-driven model rather than a scale-driven one, promoting long-term value creation [2][4]. - The new regulations will require fund managers to adjust their fee structures within six months and make necessary IT system changes within twelve months [2]. Group 3: Response from Fund Sales Institutions - Major fund sales institutions, including Tencent and Ant Group, have expressed support for the new regulations, emphasizing a shift towards prioritizing investor interests [4][5]. - The reforms are seen as a catalyst for the industry to transition from a "scale-driven" to a "service-driven" model, enhancing the quality of services provided to investors [5][6]. Group 4: Long-term Market Effects - The fee reductions are anticipated to increase public interest in equity funds, which could stabilize and promote the long-term development of China's A-share market [3][8]. - The shift in revenue models for sales institutions will focus on maintaining assets and providing investment advisory services, rather than relying solely on transaction commissions [7][8].