Core Insights - The beverage industry is witnessing a surge in the popularity of rice-based drinks, with new products featuring rice elements becoming bestsellers [1][2][5] - The introduction of rice into beverages is creating a new trend, with various brands launching innovative rice-infused drinks that are well-received by consumers [1][6][11] Product Launches and Sales Performance - Within just five days, the sales of rice-based drinks exceeded 560,000 cups, indicating a strong market demand and high repurchase rates [5][6] - Notable new products include "桂花米酿冰沙" and "荔枝米酿冰奶" from 茉莉奶白, and the 米布布 series from 奈雪, both of which have garnered positive consumer feedback [3][5] Consumer Preferences and Trends - Consumers are shifting towards richer, more textured beverages, moving away from the previously dominant light and refreshing options [13][20] - The incorporation of rice provides a unique mouthfeel and satisfaction akin to staple foods, appealing to consumers' desire for a more substantial drinking experience [13][20] Innovation and Versatility - Rice's versatility as a national staple allows for a wide range of product forms, enhancing creativity in beverage development [14][16] - The regional diversity of rice products, such as those from Guizhou and Yunnan, adds cultural significance and uniqueness to the offerings [16][18] Health Perception - Rice is perceived as a natural and healthy ingredient, aligning with consumer trends towards wholesome, easily digestible foods [20][22] - The nutritional benefits of rice, including protein and vitamins, contribute to its appeal as a light and nourishing beverage option [20][22] Conclusion - The rise of rice in the beverage sector signifies a re-evaluation of this basic ingredient, transforming it from a mere additive to a key flavor component that enhances overall beverage experience [23]
继苹果之后，又一个“基础食材”在饮品圈爆了
3 6 Ke·2025-09-07 02:45