广东发布2025体育消费场景典型案例 深圳四项目入选

Core Insights - The Guangdong Provincial Sports Bureau has announced a list of typical cases for sports consumption scenarios for 2025, with four projects from Shenzhen successfully selected, showcasing the city's efforts in expanding sports consumption and driving industry innovation [2][3] Group 1: Selected Projects - The four selected projects from Shenzhen include "Yunqi Wangtong Camping Site," "Shenzhen Dragon Boat Culture Carnival," "Yiqi Street Super Enjoy Cultural Tourism," and "Shenzhen Universiade Center" [2] - "Yunqi Wangtong Camping Site" is recognized for its positioning as an "outdoor sports destination," featuring four functional areas: land sports, water sports, stargazing camping, and digital experiences [2] Group 2: Objectives and Impact - The initiative aims to promote the expansion and upgrading of sports consumption in Guangdong, highlighting the importance of sports consumption in boosting domestic demand and contributing to a new development pattern [2] - The project seeks to cultivate new growth points in consumption and create high-quality, replicable sports consumption scenarios to lead and drive the high-quality development of the sports industry in the province [2] Group 3: Recognition of Projects - "Shenzhen Universiade Center" has been recognized as a "typical sports new space consumption scenario," focusing on deep integration of culture, sports, tourism, and commerce through four systems: fan-friendly, community-friendly, bio-friendly, and park-friendly [3] - Both "Shenzhen Dragon Boat Culture Carnival" and "Yiqi Street Super Enjoy Cultural Tourism" have been awarded the title of "typical sports consumption theme activities" [3]