殷长波出席中金珠宝与中国中免战略合作协议签约仪式

Core Viewpoint - China Gold Group Jewelry Co., Ltd. (referred to as "China Gold Jewelry") and China Tourism Group Duty Free Co., Ltd. (referred to as "China Duty Free") signed a strategic cooperation agreement, marking a significant step towards internationalizing national brands and enhancing collaboration between state-owned enterprises [1][5][11]. Group 1: Strategic Cooperation - The cooperation is seen as an important strategic deployment for China Gold Group to promote the internationalization of its brand, with China Gold Jewelry focusing on cultural empowerment, green development, digital operation, and international layout [5][7]. - Both companies aim to leverage their respective strengths to create a new growth curve, enhancing the cultural weight of "China Gold" in the retail ecosystem of China Duty Free [7][11]. Group 2: Operational Synergy - China Gold Jewelry will establish a regular communication mechanism with China Duty Free to facilitate the global distribution of gold products through duty-free channels, aiming for a synergistic effect that exceeds the sum of their parts [7][11]. - The partnership will focus on dual-driven cooperation, integrating consumer insights with product strength and retail capabilities to better meet consumer demands for gold jewelry [7][11]. Group 3: Future Goals - The collaboration is expected to serve as a model for state-owned enterprise cooperation and to illuminate the global market with the brand's presence [7][11]. - Both parties are committed to expanding global development paths and achieving breakthroughs for Chinese brands in international markets, aiming to establish a "golden paradigm" for Chinese brands in the global consumer market [11].