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引力传媒定增加码AI与全球化布局 夯实企业护城河

Group 1 - The core viewpoint of the news is that Inry Media has successfully passed a resolution for a private placement of A-shares to raise up to 470 million yuan, reflecting strong shareholder support for the company's strategic direction in digital marketing [2] - The company has established three core strategies: content innovation, technology empowerment, and international business expansion, serving over a thousand domestic and international brands with long-term partnerships [2][4] - The funds raised will be allocated to the "Global Social Marketing Cloud Project," "Content Creative Cloud Project," and working capital, indicating a strategic intent to accelerate digital marketing initiatives and enhance international market competitiveness [2][4] Group 2 - The Chinese marketing market is expanding due to technological advancements and policy support, with the cross-border marketing market expected to grow from 440.4 billion yuan in 2024 to 786.6 billion yuan by 2029, at a compound annual growth rate of 12.3% [3] - The global marketing industry is projected to reach 8.94 trillion yuan in 2024, with an expected annual growth rate of 9.5% over the next five years, driven by increasing internet penetration and the rise of social media as a key marketing platform [3] - Inry Media's global strategy has made significant progress in 2024, establishing nodes in Hong Kong, London, and New York, creating a service network that covers Europe, Southeast Asia, and Japan [3]