Group 1 - Zhang Shuihua, a nurse from Fujian Medical University First Affiliated Hospital, won the domestic women's group championship at the Harbin Marathon and subsequently expressed a desire for leadership support to take time off for marathon running, which sparked controversy [1][3] - 361° announced the termination of its contract with Zhang Shuihua during a live broadcast on September 3, indicating the brand's response to significant social pressure [3][4] - The financial report released by 361° on August 12 showed a revenue increase of 11% year-on-year to 5.705 billion yuan, with a net profit of 858 million yuan, reflecting an 8.6% growth [3][4] Group 2 - 361° has signed 29 endorsers across various sports, with 13 specifically in the running category, highlighting the brand's focus on marketing within the running sector [4] - The types of marathon runners that sports brands typically collaborate with include top runners, elite runners like Zhang Shuihua, and running influencers, with elite runners having limited commercial value compared to influencers [4][5] - The potential for Zhang Shuihua to sign with other sports brands is considered low due to the abundance of elite runners available for brands to choose from [5]
业内分析张水华与361°解约：继续签约其他品牌可能性较低