Workflow
再上层楼,追觅的全场景价值战
3 6 Ke·2025-09-07 15:29

Core Viewpoint - The company launched over 30 new high-end products across various categories, addressing real user pain points through systematic technological responses [1][4][18] Product Expansion and User Needs - The expansion into multiple categories is driven by the need to meet unarticulated yet real user demands in daily life [4][6] - Unlike traditional appliance manufacturers focused on superficial smart features, the company emphasizes understanding core user needs, such as effective food preservation in refrigerators [6][8] Technological Innovation and Application - The company employs a "technology-driven experience" approach, ensuring that core technologies are applicable across different product categories, enhancing user experience [9][10] - Innovations like the Matrix10 Ultra vacuum cleaner, which features automatic mop changing technology, exemplify the company's focus on tailored solutions for specific cleaning needs [8][10] User-Centric Long-Term Strategy - The company prioritizes genuine user experience and loyalty over short-term growth, focusing on deep innovation driven by real user needs [13][14][18] - A user co-creation mechanism allows users to participate in product development, ensuring that 80%-90% of new features are based on user feedback [15][16] Global Market Adaptation - The company implements a "one city, one product" strategy, tailoring products to regional user preferences and living conditions, demonstrating a commitment to localized operations [16][18] - This approach reflects a long-term vision, avoiding the pitfalls of chasing short-term trends while building a cohesive product ecosystem [18]