中兴商业：创新驱动 特色化路径成突围密钥

Core Viewpoint - Zhongxing Commercial has achieved steady growth in operating performance in the first half of the year through continuous innovation in marketing strategies, member management, and service upgrades, while planning to further enhance its customer acquisition capabilities and maintain a positive operational trend [1][7]. Group 1: Marketing and Innovation - The company has successfully implemented various innovative marketing activities, such as "music parties" and "pet events," during traditional festivals, which have received positive consumer feedback [2]. - In the first half of the year, Zhongxing Commercial launched 10 promotional activities, achieving breakthroughs in both operational performance and scenario innovation [2]. - The company utilizes its advantages in product variety and brand diversity to conduct precise marketing and effectively attract customer traffic [2]. Group 2: Supply Chain and Product Strategy - Zhongxing Commercial is focusing on enhancing its product offerings and service quality to adapt to the evolving retail landscape, which includes the rise of online shopping and diverse consumer demands [4]. - The company is actively upgrading its traditional retail model by improving product strength and enhancing customer experience [4][5]. - By collaborating with major brands to explore the potential of first-store economies, Zhongxing Commercial has successfully attracted flagship and concept stores, enhancing its competitive edge [5]. Group 3: Performance and Future Outlook - In the first half of the year, Zhongxing Commercial's net profit attributable to the parent company increased by 25.08% year-on-year, indicating a robust growth trend [7]. - The company plans to leverage its comprehensive competitive advantages to enhance marketing capabilities during upcoming festivals, aiming to strengthen consumer recognition and foster new competitive advantages [7]. - Zhongxing Commercial is committed to exploring new business models and consumer scenarios to further deepen partnerships with suppliers and brands, thereby expanding its differentiated competitive advantages [5][6].