中兴商业：创新驱动特色化路径成突围密钥

Core Viewpoint - The company has achieved steady growth in its operating performance in the first half of the year through innovative marketing strategies and diversified development, with a focus on enhancing customer acquisition and maintaining a positive business trajectory. Group 1: Marketing and Innovation - The company has intensified its innovative efforts in marketing, customer flow expansion, and service upgrades, successfully implementing a differentiated development strategy [1][2] - During the recent Qixi Festival, the company organized unique events such as "Music Party" and "Cute Pets Arrival," which received widespread consumer acclaim [1] - The company launched 10 promotional activities in the first half of the year, achieving breakthroughs in both operational performance and scenario innovation [1] Group 2: Membership and Customer Engagement - The company has refined its membership management by implementing initiatives like the "Ticket Bright Project," which reimburses travel expenses for out-of-town members, effectively increasing external member numbers [2] - The company utilizes CRM systems and big data analysis for precise marketing, enhancing customer loyalty and conversion rates through improved service management [2] Group 3: Supply and Product Strategy - The company is focusing on enhancing product offerings and has successfully attracted several first-store openings, including notable brands, thereby enriching the shopping experience [3][5] - The company emphasizes the importance of brand partnerships and has established mutually beneficial relationships with various suppliers and brand merchants to expand its competitive advantage [4] Group 4: Performance and Future Outlook - The company reported a 25.08% year-on-year increase in net profit attributable to shareholders in the first half of the year, indicating robust growth [5] - The company plans to leverage its comprehensive competitive advantages and enhance marketing capabilities during upcoming festive periods to further boost performance [5]