“双贴息”促消费，“四两”如何拨“千斤”（读者点题·共同关注）

Core Viewpoint - The implementation of the "double interest subsidy" policy for personal consumption loans and service industry loans aims to stimulate consumption and expand domestic demand, which is a key focus of current economic work [1][2]. Group 1: Policy Implementation and Impact - The "double interest subsidy" policy is designed to effectively release the potential of domestic demand and support various consumer expenditures, including home renovations and essential services [1][2]. - For example, a consumer taking a loan of 200,000 yuan for home improvement could save approximately 2,000 yuan in interest payments due to a 1% subsidy, while a restaurant upgrading its facilities with a 1,000,000 yuan loan could save around 10,000 yuan [1][2]. - The policy covers a wide range of consumer needs, from essential items to discretionary spending, indicating a comprehensive approach to stimulating consumption [1][2]. Group 2: Consumer Loan Statistics - As of the end of 2024, the balance of consumer loans (excluding mortgages) in China is projected to reach 21.01 trillion yuan, reflecting a year-on-year growth of 6.2% [2]. - Empirical studies show that the introduction of consumer financial products can increase borrowing consumers' spending by 16% to 30%, while merchant sales can rise by approximately 40% [2]. - There is a notable supply-demand gap in consumer credit services, with the demand rate exceeding actual participation by 5.3 percentage points in 2021, up from 2.5 percentage points in 2019 [2]. Group 3: Broader Economic Policies - The "double interest subsidy" policy is part of a broader set of measures aimed at enhancing consumer confidence and spending, including free preschool education and childcare subsidies [2]. - The government has initiated various policies, such as a 500 billion yuan service consumption and elderly care re-loan, to create a cohesive framework for stimulating consumption [2]. - The cumulative effect of these policies is expected to significantly boost the consumption capacity of the middle-income group [2]. Group 4: Innovation and Consumer Engagement - The success of these policies relies on understanding consumer psychology and preferences, emphasizing the need for innovation in product offerings [4][5]. - Examples of innovative consumer products and services, such as cultural souvenirs and drone delivery systems, highlight the importance of creating new demand [3][4]. - The market's ability to leverage policy benefits through innovation will be crucial for effectively boosting consumption [5].