Group 1 - The core concept of "Tuanbo" is a new form of cultural consumption, characterized by multiple hosts performing together in a live streaming format, enhancing interaction with the audience [1] - Tuanbo primarily features group performances by male and female troupes, with diverse styles such as traditional Chinese dance and Hip Hop, and employs high production standards comparable to television programs [1] - The industry faces challenges in optimizing existing shortcomings, increasing quality content supply, and developing sustainable market value for long-term growth [1] Group 2 - MCN institutions and guilds are essential for providing necessary conditions for quality live streaming, including stage design, host training, and team building [2] - Professional troupes entering the Tuanbo space enrich the variety and elevate the average quality of content, offering immersive cultural experiences [2] - Individual hosts are encouraged to focus on enhancing their professional skills, with examples of successful hosts who have a strong background in performing arts [2] Group 3 - Platforms must strengthen management of inappropriate content while supporting quality content; Douyin has upgraded its content management guidelines and introduced support for professional Tuanbo organizations [3] - Industry organizations should provide positive guidance, with initiatives like the recent announcement of quality live streaming rooms, including a dedicated Tuanbo category [3] - The future of Tuanbo requires not only entertainment value but also cultural content, necessitating collaboration among platforms, guilds, hosts, industry organizations, and regulatory bodies for sustainable development [3]
团播的风,吹得火还要吹得远(文化只眼)
Ren Min Ri Bao Hai Wai Ban·2025-09-07 22:16