抖音开始内测长文功能

Core Insights - Douyin is initiating a long-form content feature, allowing users to create articles ranging from 300 to 4000 words, signaling a shift towards "deep content" on a platform traditionally focused on short videos [1][5][11] Group 1: Long-Form Feature Details - The long-form feature is currently in a closed beta test, with a dedicated editor available on PC, while mobile access is not yet enabled [3] - Users can insert up to 10 images in their articles, but GIFs are not supported at this time [3] - The feature allows for content synchronization with Toutiao, enhancing cross-platform content sharing [3][9] Group 2: Market Context and Strategy - The rise of short videos has led to content overload and fragmentation, prompting a need for deeper, more complex narratives that long-form content can provide [5][10] - Douyin's move to introduce long-form content is seen as a strategic response to competition, particularly following Xiaohongshu's similar feature launch [6][8] - The platform aims to attract high-quality creators who focus on in-depth analysis and storytelling, which have traditionally thrived on platforms like WeChat and Xiaohongshu [10][11] Group 3: Potential Impact and Challenges - The introduction of long-form content could enhance user engagement by increasing time spent on the platform and diversifying content offerings [10][12] - Douyin seeks to evolve from being perceived solely as a short video platform to a comprehensive content community, potentially reshaping industry dynamics [11][12] - Challenges remain regarding user willingness to engage with long-form content and the balance of content recommendation between short videos and articles [13]