Group 1 - A significant personnel change is impacting the electric vehicle industry, with Jiang Hairong, former CMO of Honor, joining Changan Automobile as CEO of its new energy brand, Deep Blue Automotive [2][3] - Jiang Hairong's appointment is seen as a strategic move to enhance brand and marketing capabilities for Deep Blue Automotive, which is experiencing rapid sales growth [3][5] - Deep Blue Automotive has achieved impressive milestones, including a target of over 240,000 vehicle deliveries in 2024 and reaching 400,000 units produced in just 29 months [5][6] Group 2 - The former CEO, Deng Chenghao, has been promoted to Chairman, indicating a shift in focus from daily operations to long-term strategic planning [7][8] - Deng Chenghao, a Tsinghua University graduate, has a strong technical background and aims to optimize operational efficiency while guiding the company through a significant transformation within Changan Automobile [7][8] - The transition of leadership comes at a time when Changan Automobile is restructuring into an independent automotive enterprise, necessitating a strategic vision for Deep Blue Automotive's future [8][9]
手机营销悍将跨界新能源车品牌传播