中国一拖启动新媒体实战训练营赋能农机经销商实现破局增长

Group 1 - The core objective of the training camps initiated by China Yituo is to empower dealers with new media skills to effectively reach customers and overcome growth bottlenecks [1][2] - As of now, seven training sessions have been conducted in major agricultural machinery production areas, with over 200 dealers participating [1] - The training program includes a comprehensive curriculum covering account setup, content creation, short video editing, and live streaming techniques, ensuring practical application of skills learned [1] Group 2 - The initiative aims to create a new marketing ecosystem that is closer to users, with a focus on good products, services, and channels as the core of long-term development [2] - Many dealers have emerged as "Oriental Red internet celebrities," showcasing product performance and service concepts through new media, leading to increased inquiries and customer retention [2] - China Yituo plans to continuously optimize its new media marketing support system to assist dealers in growth and enhance user awareness of the brand [2]