宜家，再不包邮就晚了

Group 1 - The core point of the article is that IKEA is struggling to maintain its market position in China despite launching a price reduction strategy and introducing over 150 lower-priced products, with a significant investment of 160 million RMB [1][4] - The decline in IKEA's sales in China is evident, with a reported revenue of 11.15 billion RMB for the fiscal year 2024, which is nearly 1 billion RMB less than the previous year and approximately 30% lower than in 2019 [4] - The article suggests that the issue is not solely about pricing but rather a shift in consumer preference towards local brands, indicating that IKEA's efforts may be ineffective in regaining consumer interest [3][4] Group 2 - The article highlights that IKEA's pricing strategy, including significant discounts, has not led to an increase in sales, suggesting that price reductions alone are not sufficient for business recovery [4] - It points out that IKEA's shipping fees, which are perceived as high by Chinese consumers, hinder potential sales, as customers are accustomed to free shipping from e-commerce platforms [6][7] - The article criticizes IKEA's approach to pricing and shipping, indicating that the company's strategies may appear impressive but fail to address fundamental consumer expectations in the Chinese market [7]