2025中亚电商市场洞察报告（附下载）

Core Insights - The Central Asian e-commerce market is rapidly growing, driven by mobile internet proliferation, a young population, and government digitalization strategies, with a projected market size of $14.7 billion in 2024 and $182.2 billion by 2033, reflecting a compound annual growth rate (CAGR) of 30.63% [1][15][16] Market Overview - Central Asia's internet penetration rate exceeds 80%, with mobile internet usage rising significantly, from 33.4% in 2020 to an expected 73.85% by 2025, facilitating e-commerce growth [12][13] - The region's population is projected to grow from approximately 56.1 million in 2000 to 83.57 million by 2025, contributing to a larger consumer base for e-commerce [7][8] Economic Context - The region's GDP is expected to increase from $306.3 billion in 2020 to $513.3 billion in 2024, with per capita GDP rising from $4,000 to $6,200 in the same period [9][10] E-commerce Revenue and Growth - E-commerce revenue in Central Asia is anticipated to grow from $5.842 billion in 2024 to $9.807 billion by 2029, with a CAGR of 9.24% from 2025 to 2029 [17][18] - The e-commerce user base is expected to expand from 5.1 million in 2017 to 18.9 million by 2029, with user penetration rates increasing from 14.8% to 24.7% [19][20] Key E-commerce Platforms - Major e-commerce platforms include Kaspi.kz, Chocofamily, and Sulpak, each offering unique services ranging from comprehensive e-commerce solutions to specialized product offerings [21] Product Categories - The e-commerce market features diverse product categories, with electronics being the largest segment, followed by fashion and food products, driven by increasing consumer demand and a growing middle class [24][25]