“反诈老陈”打假138元2瓶的五星茅台酒，贵州茅台回应

Core Viewpoint - The recent controversy surrounding counterfeit "五星茅台" (Five-Star Moutai) highlights the ongoing issues of authenticity and consumer protection in the liquor market, prompting calls for improved anti-counterfeiting measures from the company and industry [1][3]. Company Summary - Guizhou Moutai Co., Ltd. has responded to allegations of counterfeit products being sold online, clarifying that genuine "五星茅台" should not display the term "五星" on its label, and that the company has never produced raw or bulk liquor [3]. - The company reported a revenue of 89.39 billion yuan for the first half of 2025, representing a year-on-year growth of 9.10%, and a net profit of 45.40 billion yuan, up 8.89% from the previous year [4]. Industry Summary - The liquor industry is currently experiencing a period of adjustment, facing challenges such as declining sales volume and prices, inventory pressure, and a shift in consumer demographics towards younger buyers [4]. - There has been a notable increase in overseas revenue for Guizhou Moutai, which reached 2.89 billion yuan, marking a significant year-on-year growth of 31.29%, outpacing domestic business growth [4].