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九号电动车国内出货量突破900万台,再破行业增长新纪录-财经-金融界

Core Insights - Ninebot has achieved a cumulative shipment of over 9 million smart two-wheeled electric vehicles in the Chinese market, setting a new industry growth record [1][3] - The company has demonstrated accelerated growth, taking only 52 days to move from 8 million to 9 million units, compared to 64 days for the previous milestone [1] - This achievement marks a new phase of high-quality growth as Ninebot aims for the target of 10 million units [1][3] Company Strategy - Since entering the electric two-wheeler market in December 2019, Ninebot has adhered to a development philosophy centered on product focus, user orientation, innovation-driven, and safety as a baseline [3] - The company emphasizes long-term strategic execution, strong organizational resilience, and user trust as key factors for its rapid growth [3] Market Position - Ninebot has been the global leader in smart electric vehicle sales for three consecutive years (2022-2024) and has maintained the top position in the high-end electric vehicle market (over 4000 yuan) for two years (2023-2024) [3] - The company holds the highest market penetration rate in China's smart electric vehicle sector, with 70% of sales coming from Ninebot [3] - Ninebot has been recognized as the leading brand in user satisfaction for smart two-wheeled electric vehicles, reflecting its strong product experience and service quality [3] Sales and Service Network - Ninebot has established over 9,000 stores nationwide, creating a comprehensive sales and service network that enhances user experience [4] - The company aims to provide convenient access to "true smart" riding services across various cities and scenarios [4] Innovation and Technology - The company's growth is supported by a robust R&D system and intelligent manufacturing capabilities, with a focus on safety, intelligence, endurance, and technology [4] - Ninebot is investing in cutting-edge technologies such as NimbleOS, AI, and self-balancing technology to enhance the smart mobility experience [7] Future Goals - Ninebot aims to achieve annual sales of 7 million units and solidify its brand presence among young consumers by the end of 2027 [7] - The company plans to strengthen its channel construction, user operations, and service upgrades to better meet the needs of young consumers [8]