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全国新房市场8月报:找房热度及房价环比微降
3 6 Ke·2025-09-08 02:33

Supply Side - In August, the number of new housing projects for sale continued to decline, with a month-on-month decrease of 1.0% in 60 cities [1] - The number of unsold new housing projects remained relatively stable, with a slight decrease of 0.6% month-on-month [1] Demand Side - The online housing search heat index for new homes in 60 key cities was 57.1, a decrease of 0.3 points compared to July [1] - The heat index for first-tier, new first-tier, second-tier, and third-fourth tier cities were 61.3, 61.6, 56.8, and 52.3 respectively [1] Price Trends - The average online asking price for new homes in 60 key cities was 19,383 yuan/m², showing a slight month-on-month decrease of 0.5% [2] - Among the 60 cities, 20 cities saw an increase in new home prices, 2 cities remained stable, and 38 cities experienced a decline [2] Policy Developments - In August, the central government emphasized the establishment of a long-term mechanism for real estate development, focusing on high-quality urban development [3] - Key policies included measures to stabilize the real estate market and promote urban renewal, with a focus on improving housing quality and meeting diverse housing needs [3] - Local policies included the relaxation of purchase restrictions and adjustments to housing fund policies in cities like Beijing and Shanghai [4][5] Market Dynamics - The supply of new housing projects continued to decline, with a month-on-month decrease of 1.0% in August, indicating a slowdown in new supply [10] - The overall inventory pressure remained controllable, with a month-on-month decrease of 0.6% in unsold projects, reflecting a stable market adjustment [13] Housing Search Trends - The housing search heat index in August showed a year-on-year decline of 11.5%, indicating ongoing adjustments in market demand [17] - The demand structure remained stable, with the 90-120 square meter unit size being the most sought after, accounting for 29.4% of the market [21] Regional Price Variations - The price trends varied across different city tiers, with first-tier cities experiencing a slight increase of 0.5%, while second and third-fourth tier cities saw a decrease of 1.2% [25] - Cities like Huizhou and Qingdao reported significant price increases, while Xiamen experienced the largest decline at 6.8% [23][33]