Group 1: Industry Overview - China is the world's largest fruit producer and consumer, accounting for approximately one-third of global fruit production [1] - In the first half of 2025, China's total fruit exports reached 2.1578 million tons, a year-on-year increase of 5.69% [1] - Traditional fruit categories like citrus, apples, and pears continue to dominate exports, while unique local varieties are gaining popularity both domestically and internationally [1] Group 2: Pomegranate Export and Quality Control - Huili City in Sichuan is one of China's eight major pomegranate production areas, with the first direct exports to Russia occurring in 2025 [4] - A modern agricultural industrial park in Chengdu features a "super production line" for pomegranates, employing advanced quality control measures including appearance inspection, internal quality scanning, and weight grading [6][8] - The production line utilizes infrared scanning technology to assess sugar content, with fruits below 12 degrees being eliminated, ensuring high-quality exports [8] Group 3: Domestic Consumption Trends - The pomegranate planting area in Huili exceeds 400,000 acres, with an annual production of 780,000 tons, making it the largest in the country [18] - The rise of "new farmers" and rural youth entrepreneurs is driving domestic sales through live streaming and online marketing, enhancing the visibility of local products [15][16] - Recent data indicates a rapid growth in demand for local specialty and niche fruit varieties, with searches for "fresh Yunnan blueberries" increasing by 811.1% since 2025 [21] Group 4: Consumer Preferences and Innovations - Consumers are increasingly attracted to visually appealing fruits, especially in online and social media contexts, where "high-value" fruits gain more attention [25] - New and exotic fruits like cream guava and ginseng fruit are becoming more prominent in physical retail spaces, reflecting a diversification in consumer preferences [28] - Modern agricultural techniques, including gene editing and molecular breeding, are being employed to enhance fruit quality, flavor, and nutritional value [30]
“甜蜜产业”出海“闯世界”圈粉无数 透过大数据解锁消费新趋势
Yang Shi Wang·2025-09-08 02:49