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创新,中国旅游兴旺的法宝
Ren Min Ri Bao Hai Wai Ban·2025-09-08 03:00

Core Insights - The Chinese tourism industry is undergoing a significant transformation driven by innovation, reshaping travelers' experiences and expectations [2][5]. Industry Transformation - The shift from traditional tourism, characterized by passive sightseeing, to more engaging and experiential travel modes is evident, with new trends like "special forces tourism" and "city walk" gaining popularity among younger tourists [2][3]. - Cultural resources are being deeply explored to enhance visitor experiences, as seen in Henan's theme parks that combine entertainment with cultural immersion [3][4]. Technological Integration - Technology plays a crucial role in this transformation, with smart systems improving visitor management and enhancing the overall experience, such as in Sichuan's Jiuzhaigou scenic area [4]. - Digital resources, like the Dunhuang digital resource library, allow global access to cultural heritage, providing immersive experiences through VR technology [4]. Cross-Industry Synergy - The tourism sector is increasingly integrating with other industries, creating a ripple effect that boosts various sectors, including agriculture and sports [5]. - Examples include Zhejiang's "tea tourism," which combines tea production with visitor experiences, significantly increasing local farmers' incomes [5]. Performance Metrics - According to domestic tourism surveys, in 2024, the number of domestic trips is projected to reach 5.615 billion, an increase of 724 million from the previous year, with total spending expected to rise to 5.75 trillion yuan, up by 840 billion yuan [5].