预见2025：《2025年中国文旅融合行业全景图谱》（附市场现状、竞争格局和发展趋势等）

Core Viewpoint - The cultural tourism industry in China is experiencing rapid growth, driven by the integration of culture and tourism, supported by government policies and increasing consumer demand for diverse travel experiences [5][10][24]. Industry Overview - "Cultural tourism" refers to the process of experiencing and understanding human culture through travel, emphasizing the integration of cultural and tourism industries to create unique experiences [1]. - The cultural tourism industry has evolved through four stages since its inception in the late 1970s, becoming a new growth point for China's economy [5]. Industry Chain Analysis - The cultural tourism industry chain consists of three main segments: upstream (project development), midstream (project operation), and downstream (product sales) [3][4]. - Key players in the upstream include developers like Wanda Group and Huashang City, while midstream operators include China Tourism Group and Qujiang Cultural Tourism [4]. Industry Development Status - In 2024, domestic tourism in China is expected to reach 5.62 billion trips, a year-on-year increase of 14.8% [12]. - Domestic tourism expenditure is projected to be 5.8 trillion yuan in 2024, reflecting a 17.1% increase from the previous year [13]. - The cultural tourism market size is estimated to be approximately 2.32 trillion yuan in 2024, with cultural consumption in tourism expected to rise to 40% [18]. Competitive Landscape - The top ten companies in the cultural tourism sector include Ctrip Group, China Youth Travel Service, and Huashang City, indicating a competitive market [22]. - The regional distribution of cultural tourism enterprises is concentrated in Guangdong, Anhui, Jiangsu, and Shanghai, with Huashang City being a representative enterprise in Guangdong [23]. Future Development Outlook - The market size of the cultural tourism industry is projected to approach 7 trillion yuan by 2030, driven by economic recovery and increasing travel demand [24]. - The trend of "tourism+" and immersive experiences is expected to shape the future of the cultural tourism industry, highlighting the importance of cultural integration [27].