Core Viewpoint - Wei Long's stock price increased by over 9%, reaching HKD 13.88, with a trading volume of HKD 1.28 billion, following a report from Kaiyuan Securities highlighting the company's growth in the konjac snack segment [1] Company Summary - Wei Long has strategically developed its "konjac snack" products, which have gained significant brand recognition due to improved taste and quality, leading to a revenue increase from RMB 660 million in 2019 to RMB 3.37 billion in 2024, accounting for over half of the company's revenue [1] - The company is capitalizing on the rising health-conscious consumer trend and continuous food innovation, launching new konjac snack products to establish a second growth engine [1] - Wei Long employs a dual strategy of promotional and assistive sales in traditional offline channels, focusing on refined operational management of sales terminals [1] - The company is embracing new offline channels through deep collaborations with bulk snack retailers and Sam's Club, introducing customized specifications and flavors [1] - Wei Long has initiated preliminary overseas expansion, targeting the Southeast Asian market as a pilot [1] - The company is consolidating its online presence by maintaining traditional e-commerce channels while seizing opportunities in emerging platforms like Douyin, projecting online revenue to reach RMB 700 million in 2024, a 38% increase [1] - In terms of expenses, Wei Long is allocating more resources towards new product introductions and core terminal support, with a steady investment in online channels, which is expected to drive rapid profit growth [1]
港股异动 | 卫龙美味(09985)涨超9% 魔芋品类构筑第二增长引擎 机构看好公司利润实现较快增长