2025年中国农民丰收节网络创作推广暨“抖音美好丰收节”启动仪式在浙江杭州举办

Core Insights - The "Douyin Beautiful Harvest Festival" was launched on September 5, 2025, in Hangzhou, Zhejiang, focusing on promoting agricultural products and sharing e-commerce experiences to support rural revitalization in the digital age [1][5] Group 1: Event Overview - The event was organized by the China Agricultural Publishing House and supported by Douyin E-commerce and ByteDance Public Welfare, with participation from over a hundred Douyin e-commerce creators and agricultural merchants [1] - Leaders from various agricultural departments across provinces such as Zhejiang, Inner Mongolia, Liaoning, and Chongqing attended the event [1] Group 2: E-commerce Initiatives - Douyin E-commerce's strategy head, Su Ding, highlighted that the platform has sold over 20 billion agricultural specialty products in the past three years, with a continuous increase in the number of agricultural merchants and creators [2] - The platform has implemented measures to enhance the quality and efficiency of agricultural businesses, benefiting over 210,000 merchants through official guarantees and commission-free policies [2] Group 3: New Farmers' Contributions - The event showcased 38 remarkable new farmers, including representatives like @YimengErjie and @LuXiaokai, who shared their entrepreneurial stories and successes in promoting local agricultural products [3] - @YimengErjie, known as the "Poet of the Fields," sold 80,000 orders of peaches through Douyin E-commerce and plans to promote other local products [3] - @LuXiaokai has helped villagers sell unsold mountain goods and established a company to train young people in short video production and live streaming, significantly improving local employment [3] Group 4: Future Activities - The event marked the official start of a series of activities for the 2025 Chinese Farmers' Harvest Festival, including super category days and topic-based writing contests to encourage participation from creators, merchants, and users [5] - Starting September 10, a dedicated "Douyin Beautiful Harvest Festival" shopping area will launch, featuring discounted local specialties from various regions and enhanced fresh product delivery services [5] Group 5: Commitment to Rural Revitalization - Douyin E-commerce aims to increase market attention on agricultural products through high-quality short videos and live content, providing new sales channels for new farmers and agricultural merchants [6][8] - The platform plans to continue supporting key industries and promoting regional specialties and brand upgrades to boost farmers' income [8]